As a designer with Royle Media, I completed a visual package for the Oregon International Auto Show — including their website, digital ads, and a major printed publication: the Buyer’s Guide.

This 110-page magazine served as the core print piece of the event, distributed to over 30,000 attendees. I led the design, layout, and prepress process from start to finish — ensuring the final product was not only visually engaging but press-ready and consistent with the show's brand identity.

I acted as the primary designer and production lead for the magazine, collaborating directly with the client while managing layout, visual consistency, and print accuracy. My responsibilities included:

• Designing the magazine cover and several print advertisements within
• Creating a cohesive visual system, including typography, grid layout, and color palette
• Coordinating and integrating ad collateral from a range of third-party contributors
• Handling prepress and print file prep for a large-format, high-volume print run
• Ensuring print quality, reviewing assets, and maintaining a tight production timeline

The project was developed using Adobe InDesign and Photoshop, with a focus on clarity, balance, and visual storytelling for a broad event audience.

One of the main challenges was coordinating incoming ad materials from multiple vendors while maintaining strict quality standards and ensuring files were print-ready. With a tight deadline and hard production cutoff, I had to manage design and production simultaneously, balancing visual polish with technical precision.

The Buyer’s Guide was delivered on time and printed in a 30,000-copy run. It served as a successful anchor for the auto show’s print presence — offering attendees a clear, informative, and beautifully designed reference throughout the event. My work helped elevate the overall visual identity of the show and contributed to a seamless attendee experience.

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