Fair design has to read at a glance, for big crowds, on a deadline that doesn't move. Once the yearly brand kit was set, I carried it through fairground maps, wayfinding signs, daily schedules, social posts, concert series branding and sponsor toolkits that had to follow partner brand rules as well as ours. Through the season I kept the website current, so the schedule online matched what was actually happening on the grounds.

In 2025 I led a logo redesign and a new brand kit (typography, color, lockups and usage rules), and rebuilt the website around an event calendar so visitors could find what's on and when.

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